Case Study: Trigger Sprayer

  • No product delivery system can change household cleaning habits like a trigger sprayer. Decades ago, lifestyle changes were emerging, which enabled us to reduce cleaning time and prioritize cleaning. The trigger sprayer promises consumers a convenient cleaning ability and eliminates their feeling of reducing cleaning time.

      Since then, Trigger Sprayer Factory delivery system has been used for more surfaces and more cleaning occasions. Today's general cleaning formulas place requirements on the packaging structure, but the simple glass cleaning era does not. Despite improvements in ergonomics, I don’t think anyone will really re-evaluate the performance of the trigger spray bottle because of its wide range of uses.

      This is the purpose of this column. My purpose is to show that each category, no matter how mature or overlooked, has a potential innovation story to tell. This is the story of the trigger sprayer.

      In preparation for this article, I conducted ethnographic research with a large group of target users in actual kitchen and bathroom cleaning settings. I watched how people store, handle, transport and use trigger sprayers. Then, I showed consumers examples of various trigger sprayers in and out of the cleaning category.

      If you have ever purchased these spray cleaners, you know that many things will happen at the point of sale. Moreover, not many. Most products rely on the color of the product displayed through a translucent bottle to convey efficacy and purpose. However, it is interesting that almost no brand distinguishes trigger spray products by form, promised function or ergonomics.

      I say "virtual" because some methods try to deviate from the norm. Unfortunately, the consumers I spoke to insisted that a breakthrough in this category would actually hurt the product's opportunity. They said, "Maybe soda? What is the cleaning department doing?"

      So, when it must serve such a wide range of users and uses, how to provide guidance for improving this iconic packaging structure? Well, I want to demonstrate two points:

      The design strategy of the trigger sprayer has not kept up with its widespread use on multiple surfaces in multiple environments. The advent of "universal" cleaners has exacerbated this problem by making people expect a bottle to perform well under all conditions.

      Although there may be some real "friction points" that need to be resolved, the real opportunity may be to allow consumers to enjoy a use experience beyond their expectations, thereby bringing consumers pleasure.

      It is true that the women I observed said there was nothing wrong with the trigger spray bottle. But when I watched them handle the bottles throughout the experience cycle (from storage to disposal), I realized the obvious opportunities for innovation.