4 Ways Sales Teams can leverage Personalized content to increas

  • Keeping up to date with the latest customer expectations is the key to attracting more leads, increasing sales, and improving customer lifetime value . Using personalized content is one of the best ways to deliver a relevant and exceptional sales experience at scale so that you can convert every step of the customer journey cost-effectively:

    51% of buyers expect businesses to anticipate their needs through personalization.
    In a recent survey, 63% of respondents are annoyed by generic sales and marketing messages .
    78% of internet users say that relevant content increases their intention to buy.
    Targeted calls to action generate a 200% higher conversion rate than generic calls.
    The personalized marketing can reduce the cost of customer acquisition up to 50% and increase the income of 5 to 15%.
    How to use personalized content to increase sales conversion
    The content marketing is not just for generating leads. When used strategically, the right content can help you close more sales.

    Here's how sales teams can leverage personalized content to increase productivity:

    Build trust and credibility
    Prospects are busy and don't want to hear sales reps talk over and over again about the excellence of their products. What your customers want is advice and solutions from someone they trust.

    Sharing high quality content can position your brand as an industry thought leader. When your sales reps offer relevant advice to prospects, they build the confidence they need to close the sale.

    In fact, 92% of buyers will deal with a sales professional they consider to be a thought leader. You can support your sales team by providing them with valuable resources (eg infographics) to share on social media and email.

    Cultivate long-term relationships
    Sharing valuable and relevant content with prospects allows you to build relationships using an internal sales model, which is more profitable than a field sales model. In fact, inside sales can be 90% cheaper.

    Your sales team can leverage content marketing to build digital relationships and seize opportunities nationally and internationally with minimal additional cost. This will help you expand your reach and stay competitive in today's global marketplace.

    Sales teams can also use personalized content to keep prospects engaged in long sales cycles, which is typical for most B2B sales. Regularly sharing targeted content keeps your brand in mind so prospects don't put your products on the back burner.

    You can also use content that targets specific stages of the prospect's customer lifecycle to move them up the sales funnel at every touchpoint . Email automation tools allow sales teams to dynamically send personalized content based on where they are in the sales cycle.

    When they're ready to make a purchase, they're armed with the information they need so representatives can close the sale with much less effort.